HPS Fabrications, Inc. is an established industrial company based in Michigan, specializing in the design, fabrication, and assembly of gas piping and a wide range of industrial and municipal equipment. With an impressive track record in creating aircraft maintenance stands and collaborating with the U.S. Navy on the production of structural-grade aluminum Brows, HPS recognized the need to modernize its online presence and enhance its corporate identity. To achieve this, HPS engaged RCi Design, Inc., a full-service design and branding agency, to embark on a comprehensive rebranding journey. The project’s primary goals were to create a new corporate logo and color scheme and develop a cutting-edge website that effectively showcased HPS’s capabilities, highlighted their prestigious projects, and facilitated seamless communication and quote requests.

Challenges

1. Outdated Brand Identity: HPS Fabrications had an outdated brand identity that did not align with their industry-leading expertise and innovative approach. A fresh, modern identity was required to accurately represent the company.
2. Online Representation: The existing website did not effectively communicate HPS’s diverse range of services and their exceptional projects. The challenge was to create a new online platform that would serve as a dynamic portfolio of their work while being user-friendly and informative.
3. Client Engagement: HPS wanted to make it easier for potential clients to get in touch and request quotes. It was essential to provide streamlined contact options and a user-friendly request for a quote process.

Solution

RCi Design, Inc. undertook a comprehensive strategy to address HPS Fabrications’ unique challenges and objectives.

1. Rebranding: The first step was a complete rebranding of HPS, starting with the development of a new corporate logo and color scheme. The new logo conveys a sense of modern strength and innovation, while the updated saturated color palette brings more excitement and energy to the brand.

2. Website Redesign: RCi designed and developed a visually stunning and highly functional website for HPS. The new website showcased their extensive portfolio of projects, with a focus on their prestigious collaborations with the U.S. Navy and aircraft maintenance stands. It also highlighted their diverse services and capabilities.

3. User Engagement: To enhance client engagement, RCi implemented user-friendly contact forms and a streamlined quote request process on the website. These features made it easy for potential clients to connect with HPS and request information or quotes promptly.

Conclusion

The rebranding and website redesign project undertaken by HPS Fabrications, Inc. in collaboration with RCi Design, Inc. revitalized the company’s image and online presence. The new logo, color scheme, and website effectively conveyed HPS’s expertise, highlighted their prestigious projects, and facilitated seamless client engagement. This case study exemplifies how strategic rebranding and website development can modernize a company’s image and support its growth in the industrial sector. HPS Fabrications, Inc. emerged from this project with a renewed identity and a powerful online platform to showcase their capabilities to a broader audience.