Marcus Schirr Insurance Group is a locally-rooted insurance company proudly serving the community of Rochester, Michigan. Their offerings encompass a wide spectrum of insurance services, including commercial and small business insurance, life insurance, home and renter’s insurance, and auto insurance. Marcus Schirr, a Rochester native deeply embedded in the local community, sought the expertise of RCi Design, Inc. to design a new website for his insurance group. The central objective of the project was to create a website that retained the warm, hometown feeling of the company and specifically appealed to the Rochester community. This was achieved through imagery that resonated with local residents, showcasing families and businesses in familiar Rochester settings, such as apple orchards and scenic ponds. Additionally, images of Rochester itself were incorporated.

Challenges

1. Community-Centric Appeal: Maintaining a sense of community and hometown connection was paramount in designing the website. The challenge was to create a digital presence that resonated with Rochester locals.
2. Comprehensive Insurance Information: The website needed to provide detailed information about the various insurance services offered by Marcus Schirr Insurance Group while remaining user-friendly and approachable.
3. Ease of Quote Request: Ensuring a seamless and convenient quote request process was crucial for client engagement.

Solution

RCi Design, Inc. devised a comprehensive strategy to address Marcus Schirr Insurance Group’s unique challenges and objectives.

1. Website Design: The project began with the design of a website that exuded a warm and community-oriented ambiance. To achieve this, RCi incorporated imagery that showcased families and businesses in settings familiar to Rochester locals. The inclusion of picturesque locations like apple orchards and ponds, along with images of Rochester itself, helped create a relatable connection with the community.
2. Branding: As part of the process, RCi designed a new logo for Marcus Schirr Insurance Group. The logo prominently featured an outline of Michigan, signifying the local roots of the company. A palette of red colors was developed to convey the warmth and closeness of a small-town community.
3. Insurance Information: The website was structured to provide comprehensive information about the various insurance services offered by Marcus Schirr Insurance Group. Each type of insurance was detailed, making it easy for visitors to understand their offerings.
4. Quote Request System: To enhance client engagement, a user-friendly quote request form was implemented as a popup feature on every page of the website. This streamlined the process for visitors to inquire about insurance options.

Conclusion

The website development project undertaken by Marcus Schirr Insurance Group in collaboration with RCi Design, Inc. achieved its primary goal of creating a community-oriented digital presence. The website successfully captured the warm and hometown essence of the company through relatable imagery and a well-crafted logo. This case study illustrates how strategic web design and branding can strengthen the connection between a local business and its community. Marcus Schirr Insurance Group emerged from this project with a modern website that effectively communicated its services and upheld its standing as a community-focused insurance provider in Rochester, Michigan.