NuShoulder™ is a pioneering rotator cuff training system that has gained recognition and endorsement from some of the most accomplished professional and collegiate athletes. The system has also garnered support from prominent figures in the coaching and training industry, including Dr. Ken Cervone. NuShoulder™ is dedicated to enhancing the shoulder health of athletes, ensuring proper technique, and measuring strength and deficiencies to extend athletes’ careers. It caters to a wide range of rotational sports, including football, baseball, swimming, golf, lacrosse, and more. With the aim of establishing a robust online presence and enhancing brand recognition, NuShoulder™ sought the expertise of RCi Design, Inc. This multifaceted project encompassed website development, branding design, and the creation of sales materials.

Challenges

1. System Showcase: The primary challenge was to create a website that effectively showcased the innovative NuShoulder™ system, conveying its benefits to athletes and coaches.
2. Audience Engagement: The website needed to appeal to coaches and athletes in major sports organizations, establish the credibility of the NuShoulder™ team, and encourage engagement with an ambassador program.
3. Educational Mission: The ambassador program aimed to educate others on proper rotator cuff training and generate interest in NuShoulder’s mission.

Solution

RCi Design, Inc. developed a comprehensive strategy to address NuShoulder’s unique challenges and objectives.

1. Website Design: The project commenced with the creation of a website that effectively showcased the NuShoulder™ system. The website was designed to provide a dynamic and informative platform that highlighted the system’s benefits for athletes. It incorporated engaging visuals and clear explanations of what the system looks like and how it works.
2. Sales Materials: Sales materials were created to support NuShoulder’s marketing efforts. These materials were designed to effectively communicate the value proposition of the NuShoulder™ system to coaches and athletes.
3. Ambassador Program: To encourage engagement and education, an ambassador program was established. This program empowered individuals to become advocates for NuShoulder™, spreading awareness of proper rotator cuff training and the benefits of the system.

Conclusion

The multifaceted project undertaken by NuShoulder™ in collaboration with RCi Design, Inc. resulted in a comprehensive online presence and branding strategy. The website effectively showcased the innovative training system and appealed to the target audience of athletes and coaches. Additionally, the ambassador program successfully engaged advocates who helped educate others about proper rotator cuff training. This case study exemplifies how strategic web design, branding, and engagement programs can strengthen a brand’s mission and recognition, particularly in the realm of sports and athletic training. NuShoulder™ emerged from this project with a dynamic online presence and a community of advocates who shared their mission.