Stowers Pediatric Dentists is a dedicated healthcare practice focused on providing the highest quality and most compassionate dental care to pediatric patients, ranging from infancy through young adulthood, including those with special healthcare needs. Led by Dr. Megan and Dr. Zach, the practice is well-equipped to address children’s unique dental and medical needs, prioritizing their comfort and safety in a family-friendly environment.

To establish a strong brand identity and enhance their online presence, Stowers Pediatric Dentists sought the expertise of RCi Design, Inc. The project encompassed the development of a brand identity, including a colorful logo, positioning the brand as specifically designed for children. Additionally, RCi was tasked with designing a website with multiple objectives, including showcasing the practice’s family-friendly environment, streamlining new patient information processes, and facilitating convenient online bill payments.

Challenges

1. Child-Centric Branding: Creating a brand identity that resonated with children and their parents while emphasizing the practice’s commitment to pediatric dental care.
2. Informative Website: Developing an informative website that effectively conveyed the practice’s family-friendly environment, simplified new patient onboarding, and provided a seamless online payment solution.

Solution

RCi Design, Inc. devised a comprehensive strategy to address Stowers Pediatric Dentists’ unique challenges and objectives.

1. Brand Identity: The project commenced with the creation of a vibrant and child-centric brand identity. RCi designed a colorful logo featuring child handprints, alongside a playful handwritten font. This branding positioned Stowers Pediatric Dentists as a practice specifically catering to children.
2. Website Design: The website development phase focused on achieving multiple goals. It employed playful design elements and incorporated numerous photographs showcasing the practice’s family-friendly environment, helping visitors feel welcomed and comfortable. The website also streamlined the patient onboarding process by providing all necessary new patient information and forms directly on the website, saving time for patients and staff. Furthermore, an online payment portal was integrated to offer patients a convenient way to settle their bills.

Conclusion

The branding and website development project undertaken by Stowers Pediatric Dentists in collaboration with RCi Design, Inc. achieved a comprehensive brand identity and an informative online presence. The brand now effectively resonates with children and parents, positioning the practice as a trusted provider of pediatric dental care. The website, with its playful design and convenient features, has enhanced the practice’s online visibility and user experience. This case study demonstrates how strategic branding and web design can create a welcoming and efficient digital presence for healthcare providers specializing in pediatric care. Stowers Pediatric Dentists emerged from this project with an appealing brand identity and an informative website that showcases their commitment to children’s dental health.