Technical Directions Inc. (TDI) is a highly-regarded turbine engineering company with a rich history of designing and building turbine engines for military applications since 1983. TDI specializes in developing cutting-edge technologies that support low-cost, expendable turbojet engines used in miniature cruise missiles and Unmanned Aerial Vehicles (UAVs). The company is known for its unwavering commitment to quality products, on-time delivery, and exceptional customer support. Seeking to strengthen its brand and online presence, TDI enlisted the expertise of RCi Design, Inc. The project’s primary objectives were to create a brand identity, including a new logo and related branding elements, and to develop an informative website that highlighted TDI’s capabilities and showcased their lineup of engine families.

Challenges

1. Brand Identity Refresh: TDI needed a brand identity refresh that reflected its legacy of technological innovation and commitment to quality while projecting a modern image.
2. USA Made Emphasis: The client placed significant importance on their products being made in the USA. It was vital to prominently feature this aspect in the branding.
3. Website Information: The website had to effectively convey TDI’s history, the efficiency and value of their technology, and provide a comprehensive showcase of their engine families.

Solution

RCi Design, Inc. devised a comprehensive strategy to address TDI’s unique challenges and objectives.

1. Branding Elements: The project began with the development of a new logo for TDI. The logo featured an arc and arrow, symbolizing both the company’s growth trajectory and the trajectory of turbines. RCi designed additional branding elements, including incorporating CAD drawings as a background design element to signify TDI’s engineering expertise. A custom graphic proudly highlighting TDI as a “Made in the USA” company was created to emphasize their commitment to domestic manufacturing. The “Small But Mighty” badge was also designed as a memorable graphic to be used across various marketing materials.
2. Website Design: The website was meticulously designed to provide comprehensive information about TDI. It effectively communicated the efficiency and value of their technology. One of the key features of the website was the detailed showcase of TDI’s lineup of four different families of engines. Each engine family was presented with detailed descriptions, technical specifications, and high-quality images to help potential clients understand the range and capabilities of TDI’s offerings.

Conclusion

The branding and website development project undertaken by Technical Directions Inc. (TDI) in collaboration with RCi Design, Inc. revitalized TDI’s brand and digital presence. The new brand identity effectively balanced TDI’s legacy with modernity, and the website provided a valuable platform for showcasing their cutting-edge technology and product lineup. This case study demonstrates how strategic branding and web design can enhance a company’s image and engage potential clients in specialized fields like turbine engine manufacturing. TDI emerged from this project with a renewed and powerful brand identity, reinforced by an informative website that effectively communicated their expertise and commitment to American manufacturing.